Innovating business with Digitalization and AI

Delivering digitalization and AI adoption strategies, along with implementation support, to SMEs in the Creative and Technology sectors.

My Services

By Industry

What is Digitalization?

Digitalization is the process of improving business processes and workflows with technology. It starts with understanding the current operation model, and then transforming them into automated workflows that aims to improve productivity, create innovation and ultimately reduce unecessary business costs.

What is AI Adoption?

We have all been using AI in some form for years. Generative AI has introduced a completely new way of working with technology - being able to compute using human language and getting human like responses. Companies and organisations are now adopting AI in some form to assist in day to day business tasks. This is AI Adoption.

How I work

About Digitalvation

Testimonials

Orlin

Lead Consultant, Digital Marketing Agency

Mat is exceptionally versatile, committed and hard working individual. Throughout the two years of working together, I've gotten to know him as a highly reliable person.
Mat has an ability to think strategically at a high level, and yet be equally passionate and technical about any website, platform or digital related topic. That has contributed to a highly productive work environment collaborating together.

I strongly recommend working with Mat if you have the chance.

Eric Eckstein

Senior Director, Marketing and Communications

We’ve had the pleasure of working with Mat over the years as a content creator around our video game IP, Phoenix Point. He’s authored scripts, captured hours of original videos, hosted live streams and edited instructional content for our YouTube and social media channels to help onboard and promote the franchise. He’s affable and professional, delivering well before deadlines and always with a high mark for excellence. We love working with Mat, and looking forward to working with him more on Phoenix Point and other projects in the future!

Tim Mitchell

Content Director, Get Safe Online

I worked with Mat for seven years in his previous role at our web development and hosting partner, but have also called upon his expertise in video and audio production. He is proactive, creative and a proficient problem solver, frequently thinking outside the box to come up with the best outcome.

He has a broad knowledge of contemporary technologies and is keen to investigate and apply them when he thinks they will be beneficial, and not just for their own sake. Apart from his high level technical skills, Mat is a great communicator and also instills an infectious sense of calm, even when under considerable pressure. On a personal level, if you’re going to work with someone day-in day out, you’d hope they’ll be friendly and cheerful, and Mat is invariably both.

Clients

Who is Digitalvation?

Mathew Hasker

Director

I have had a unique career journey which started in various sales and marketing roles within the retail sector. With a passion for technology and creativity, I moved into the Information Technology sector in 2008 where I was soon involved in a range of Web Design and Development projects as well providing 1st and 2nd line technical support.

In 2020, I started to work with clients to improve their online presence. I created written and video content, managed websites, SERP and SEO, and soon got involved with paid ads and social media marketing. I've also had the fantastic opportunity to build cloud based automation systems that helped departments complete projects more efficiently.

2024 saw a rapid change in business focus towards AI, specifically Generative AI. The potential impact on this technology is huge, especially in the creative industry, After my involvement with developing an AI strategy for a 500+ company, it was clear to me that companies are now looking for clarity in their technology and the elimination of menial tasks.

However, AI should not replace people. It should enable them. While I am an AI enthusiast, I'm also a human protectionist. The challenge now is, how do we adopt AI to assist humans, rather than replace them. That will always be my focus in my work.

CIW Certified Web Design Professional
Microsoft Certified Professional
CompTIA P+ Project Certified
Coursera Profile
Codecademy Profile

From the Blog

December 4, 2024

Why Human in the Loop Matters for AI in Creativity

Mat Hasker

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Generative AI is a powerful technology that is changing the way we are working. It is so powerful, many are asking about the likelihood of the technology replacing humans in the workplace, especially in the creative sector. That is why Human in the Loop is an important process to understand when it comes to adopting […]

Get in touch

Address

Room 2 Sherendon House
43 Botley Road
Park Gate
Hampshire
SO31 1AY

E-mail

[email protected][email protected]

Phone

023 8017 4545